Registration

Plan to arrive early — lines can be long!

Day 1: Welcome to Phoenix Design Week

Rick Burress, Emcee

Mike Marinello, Phoenix Design Week Director

Keynote
“The Process of Change”
Tommy Perez, Maker of Fun Stuff

I strongly feel that we as creatives love seeing and hearing about others’ creative processes. Seeing that final work is great, but what I find to be the real treat and truly inspiring is getting a peek behind the scenes. Seeing the thought, the hard work, and craft that goes into making something is invaluable. So with all that, I’ll be sharing a bit of my story, work and things I’ve learned—all through the lens of my creative process.

Keynote
“How to Design Solutions for the World’s Biggest Problems”
Jack Morgan, Duolingo

Refresh with AZIMA
Coffee/Beverage Break

Breakout Session 1

Choose a session from one of six tracks:

Room 132C — Adobe
Brian Wood
“Designing and Prototyping Your Next App with Adobe”
Experience matters. People decide within seconds whether your app or website is useful and engaging. Crafting a great user experience requires more than just visual design. Adobe XD is an app for doing it all—wireframing, visual design, prototyping, previewing and sharing. In this session, we’ll show you how to design and prototype a great user experience using Adobe XD, with tips and tricks to immediately be more productive.

Room 132B — Business of Design
Jane Goat
“Running a Creative Business”
Want to freelance full time? In this session, we’ll discuss specifics how-to’s on how to get your business up and running in a way that protects you legally and maximizes your profit. We’ll also discuss how to get jobs, the art of negotiation, the importance of insurance for your trade, and using social media to document and promote your work.

Room 132A — UX & Design Thinking
Zac Elletson with panelists Jacob Carter and Craig Holzinger
“Design Systems for SaaS Products”
Make no mistake, building a design system is hard. Join us as we talk about the trials and triumphs of building a design system from scratch at Integrate.

Room 131C — Diversity & Inclusion
Eunique Yazzie with panelists Brian Skeet, Brittany Gene, Karl Jim and Ravenna Curley
“Culture Shifting II: Metamorphosis”
The power of creative advocacy is the intentional effort to create a united voice; knowing design can be the fundamental catalyst for impact. As designers, we help craft ideas and explore the age-old question of “How do we create change?” This presentation will include a panel discussion between cultural designers/artists and storytellers who are influencing perspective, creating community and voicing the unheard stories of Arizona.

Room 131B — Creative Collaboration
Vincent Gonzalez
“Creative Projects, or How I Learned to Stop Worrying and Love the Wall”
As artists, we cherish or creativity. We seek ways to grow, to stay “productive,” and to find meaning. Sometimes, we reach a fork in the road or hit a wall. When that happens, a timed creative challenge can unlock something we didn’t know was there.

Room 131A — In-House Design
Jessica Foncannon
“Lost that Lovin’ Feelin’? Sweet Graphic Design—Bom, Bom Bom!”
The daily grind kills creativity! How do we break free and create clever concepts that deliver poignant messages with the flair of strong design? In this session, we’ll go over three major ideas on how you can keep that lovin’ feelin’, how your creativity can take flight, and how to do it in style. Feel the need? Let’s take off! 

Lunch on your own

Registered Topic Lunch Groups meet in the lobby outside Breakout Rooms 131 & 132.

Breakout Session 2

Choose a session from one of six tracks:

Room 132C — Adobe
Brian Wood
“Get it Done Faster: Real-World Productivity Tips”
What if you could get as much (or more) done, while also spending more of your time immersed in the creative process you love? Look, I get it—learning new ways to work feels like spending time you don’t have to spare. In this rapid-fire session, you’ll pick up tips that can liberate you from the workflow slowdowns that are costing you precious time and energy. Come ready to soak in new Illustrator and Photoshop tips and tricks—you can thank yourself later.

Room 132B — Business of Design
Ashley Bright
“This is your Chance to Change the World. Don’t F** It Up!”
As design thinking takes hold in all corners of our world, designers can have an impact like never before. A smart design solution could bring about tremendous change to thousands of people. But what if nobody ever gets to see it? The reality is no matter how good the design is, if you can’t get buy-in, your design is dead.

Room 132A — UX & Design Thinking
G. Mauricio Mejía
“Designing (Intentionally) for Behavior Change”
All design products change attitudes and behaviors, with or without designers’ intentions. As design practices and methods expand, designers need better tools and theories to make design decisions. This presentation includes two approaches: one based on cognition and the theory of behavioral economics (nudge) and another based on context and the theory of systems.

Room 131C — Diversity & Inclusion
Christina Carrasquilla
“Increasing Diversity in Tech and Raising the Status of Women”
Collaboration, representation, and access are approaches to increasing diversity and tech and in raising the status of women. This session will present a case study of a 3-day boot camp aimed at creating pathways to STEM careers for high school girls in Samburu, Kenya with Mandela Washington Fellow, Janet Silantoi.

Room 131B — Creative Collaboration
Gabby Shawcross
“How Digital and Physical are Converging”
The Digital and Physical worlds are converging like never before – leveraging digital experience design can help make environments more immersive, connected and intelligent.

Room 131A — In-House Design
Mike Russell
“Standing Up for Creative”
Designers are central to building business and non-profit visual communication strategies. They create a message that speaks to the consumer through technology, experience and advanced skill sets that, along with creative intuition, should never be taken for granted. Stand proudly for what you do and let your employers know your value.

Welcome from AIGA Arizona

Jenn Monroy, President

Keynote
“How to Talk Money with Confidence and Avoid the 7 Most Lethal Negotiating Mistakes”
Ilise Benun, founder Marketing Mentor & author The Creative Professional’s Guide to Money

If you’re like most creative professionals, you hate talking money, whether you are negotiating your salary or a price with a client. But what if you learned to love the money conversation, develop a confident mindset and stop underpricing yourself? In this session, Ilise will reveal the most common mistakes creatives make when negotiating, and provide specific tactics for what to do instead.

Be sure to catch Ilise again on Sunday for a Breakout Session on Content Marketing!

Coffee/Beverage Break

Keynote
“Engaging in Disability as a Creative Practice”
Liz Jackson, The Girl with the Purple Cane

Designers are increasingly referring to disability in terms of accessibility. But accessibility is only one part of disability; it’s the need. And it is being taught at the exclusion of disability history, disability culture and disability theory. Liz discusses the impact of engaging in disability, not as a problem to be solved, but rather as a discipline and a creative practice. This presentation will teach designers how to design WITH, rather than for disability.

Day 1: Wrap Up

Everyone on Stage for a Group Photo!